About The Founder
Francelle was born in New Orleans into a long line of strong entrepreneurial women. The stories of her female predecessors inspired Francelle throughout her childhood, often recounted by her grandmother Ethel, and included such topics as family beauty secrets going back as far as the early 1900’s, the peak of Louisiana High Society. Statements such as “Always use complexion cream on the face and a mix of witch hazel, rose or orange oil for instant brightness” and “A bright and shiny complexion is best for those winter months” were family proverbs and spoken as law through the ages in the household. As a child, Francelle watched her mother crafting soaps and creams in their New Orleans home. “My mother was constantly busy creating something, whether it be by sewing, cooking or soap making. I remember as a child that she made an amazing lavender soap and taught me how she boiled down the solids and mixed in the oils.” Francelle recounted when asked what inspired her to become an artisan herself.